4DShades founder and CEO Jenssy, is a proud afro-latina mother and entrepreneur, originally from the Dominican Republic. She has a passion for tech and fashion. Currently works in the tech industry as a senior cloud engineer and is a founder of 4dshades.

Jenssy created 4dshades brand out of her desire to be an entrepreneur and create something within the fashion industry. She got the idea for the brand when she was looking for sunglasses that she could wear for different occasions and that were durable. When she found a pair she liked, they were way too expensive. Through online research and contacting manufacturers she soon found out that that the usual markup was more in the brand than the actual production; this led to her  decision to create something for the market that would have realistic pricing and offer stylish quality sunglasses at a fraction of high-end retail pricing.